Today, people who follow brands on social media don’t do it blindly.
Following a brand comes with following a cause or a movement where individuals in social communities ultimately want to be a part of something bigger. Building a good social media strategy can pay off over time. Let’s dive in.
What is the objective?
It’s 2018, social media isn’t “new”. Loyal followers expect brands to put some thought behind what content they share on their social channels. The first questions to ask when looking at your overall social media strategy are, what is the objective? What are you trying to achieve with your posts? Is there an end goal? Do you want more leads, attention, awareness, or sales? Write them down!
Asking such questions, in the beginning, will help set the objective, the end goal, and allow you to form a campaign or create content around a single objective.
Who is your audience?
Now that the objective is clear, the next most important tactic is to determine who gets your content. Who is your audience and how do you reach them? What message will resonate best with them? If your audience is small to medium-sized businesses or mothers who are looking for a specific product, it’s important to know who you are speaking to so that your content can be as impactful as possible.
Social media channels such as Twitter, Facebook, LinkedIn, and Instagram offer analytical tools for their business accounts that can help your brand determine the correct social media persona for your campaign.